The Ice Cream Maker Book Review

This book titled is The Ice Cream Maker. The book was written by subir chowdhry and published in 2005. This is Business novel that has about 100 pages in total.

The main character in this story book is Peter Delvecchio, a factory manager of an ice cream company named dairycream. The ice cream companies at that time have difficulty selling their ice cream due to their high competition and difficulty getting customers to buy their products.

Peter got an assignment to find a way for the product from their factory to get into a well-known supermarket named natural foods. they have tried several times to bring product into natural foods but are often rejected by them. Peter was getting stuck and looking for a ways for their products accepted by natural foods.

At First, Peter himself went to natural foods to feel himself how to become a customer for natural foods and why his boss really want the product to be displayed at that supermarket. At the natural foods supermarket Peter himself feel and see how natural foods worker served their customer and how comfort peter feel when shopping there. And he began understand why Mr Malcom his boss wanted their product getting placed into the supermarket.

And the searching of the way to do his job , Peter remembered his old neighbor, a friend of his father named mr mcmaster who worked as a store manager at a natural foods supermarket. he decided to meet with Mr McMaster. And thats where his starting to learn an education and lesson about business and why dairycream products are not accepted into natural foods and peter learn how to get idea to raise their product quality.

At first, Mr. Mc Master gave a reason why dairycream products were not accepted is because dairycream is only focused on the product but not what the customer wants. Mr. Mc Master does not deny that ice cream from dairycream is one of the high quality ice cream in terms of the type of ingredients used but that is not enough with what natural food customers want. Mr McMaster wants Peter to think back about the price and type of flavour that dairycream provides if it can fight other competitors in natural foods and it is what the customer really wants. Peter asks how he can know what customers want? Mr Mcmaster responds by talking to your nearest consumer which is his wife.

That's what Mr. McMaster teaches about product quality, quality defined by customers. DairyCream needs to hear feedback from customers and what customers want instead of focusing on how quality the icecream is.

In addition , instead of focus on external customer. Peter also needs to know about internal factors which is his workers at the factory. Those who made the ice cream from the beginning to the packaging process. Product quality comes from the process. If they are not happy doing their work. the product may also be affected by it. So the first thing that Peter needs to do as a manager is to approach employees at the factory and ask them what factors make them love to work on dairycreams. and discuss together how to implement it.

With all the information and lessons received by Peter from Mc Master. Peter started the first step of his and from there Peter gets a lot of information on how to improve the quality of their work and to make the employees love what they do. at the beginning of Peter found it was difficult to accept this change as much capital had to be issued. but he tried to implement what Mr. McMaster advised.

From there, Peter began to take as much feedback as possible from both his customers and his employees. And dairycream has seen its effectiveness in terms of sales and also the taste of the ice cream itself.

For conclusion

With the power of listening and receiving customer and employee feedback, finally product dairycream is accepted into Natural Foods and customer feedback about dairycream product quality is also increasing. and Peter also began to see ice cream from dairycream not only received by customers and big supermarkets but also the customer start talking about dairycream to their friends and other customer.

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